Silent Screams That You Need To Update Your Restaurant Website Design

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Your website is a reflection of your restaurant. So, if you’re doing it right, it should help you attract customers and increase sales. However, if your website is outdated or unattractive, it can ruin that image — fast. So, if you’re in need of a new one, the signs below will ensure your site design truly grabs customers’ attention.
 
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1. You’re Still Using the Default Template

If you’ve been using your restaurant website design for a while and are still using the default template, it’s probably time for a change. These default templates are designed to be used by multiple businesses and are therefore not customized to fit your needs.
As you grow as a business and become more profitable, your website should also grow up. It’s time for you to ditch the generic template and move into something more customized and authentic.
To see if you’re using the default theme, ask yourself:
Is your website something unique? Is it different from your competitors’ websites? Is there anything that makes it stand out? If the answer to all these questions is no, then you’re most likely using a default template.
 
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2. The Bounce Rate for Your Restaurant Website is High

The bounce rate is the percentage of visitors that visit just one page on your site and leave immediately. It is usually measured by looking at the number of people who stay on your website for less than 15 seconds versus the number of people who visit more than one page and spend over 15 seconds on the site.
If you have a blog or other ‘content’ pages, you can check the bounce rate for individual pages there. If you don’t have any content pages and you only have a few other pages like About Us, Contact us and so on, you should measure the bounce rate for your entire site. You can also compare it to other websites in the same industry to see if it is above average or not.
If most people who visit your site leave without completing any of your calls to action, then something is wrong. Maybe they got lost in the process or maybe they couldn’t even find what they were looking for. You can figure out why by using Google Analytics to track your site visitors as they interact with your site. Google Analytics will show you how long people spend on each page and if they click through to other pages on your site or not. If people leave your site immediately upon arrival, then you need a new website that entices them to stay and interact with it.
 
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3. You Haven’t Checked Your Loading Speed

The amount of time it takes to load your website is critical to the success of your restaurant. Having a slow loading website can have a negative impact on your business goals. Google’s search algorithm favors fast-loading websites. If your website isn’t loading quickly, it could be dragging your rank down. So not only does it affect your conversion rate, but it also hurts your SEO efforts.
If your website is taking more than 2 seconds to load, you’re doing something wrong.
Every second counts when someone visits a website. They want to find the information they’re looking for as quickly as possible. According to one study, 53 percent of mobile users will leave a site that takes more than 3 seconds to load.
There are many things that can slow down your site, but the most common are too many images, too many plugins, and low-quality hosting service. You can check your website speed using Google’s PageSpeed Insights and Pingdom’s Website Speed Test Tools.
 
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4. It Feels Outdated Design-Wise

If your website looks like it was designed in the early 2000s, then it probably is. At this point, your site should at least look modern and contemporary.
A good restaurant website design is updated with the latest design trends. This means it features responsive design elements, flat design, and a large format image that takes up most of the screen. Your website is often your customers’ first impression of your restaurant, so it needs to look its best. The more current and modern it is, the more professional and trustworthy you will appear to visitors.
A good restaurant website design also works well on mobile devices. People are accessing the internet from their phones more than ever before, so if your site isn’t mobile-friendly you could be losing out on a lot of potential customers.
Outdated restaurant website designs hurt you in two ways:
They make customers think your business is out of touch and that they won’t get a quality dining experience with you. You miss out on opportunities to showcase your business, menu items, and special offers unless customers visit your restaurant in-person.
 
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5. There’s No Mobile Version Available

If you don’t have a mobile website, it’s time to get one. More than 60 percent of all Internet traffic comes from mobile devices, and Google penalizes websites that aren’t optimized for mobile users. You need a responsive website that loads quickly on every type of device.
Without a mobile-friendly site, visitors on their phones will be met with clunky user interfaces, missing elements, and fonts that are too small to read comfortably. Worse still, they might give up on using your site altogether because it’s just too frustrating to navigate on their phone.
You can tell if your website is already responsive by simply opening it up on your phone or tablet. If the layout is off or the text is too small to read and you need to zoom in, your mobile customers could be struggling with the same problems.
 

How Peckish Can Help

If you are struggling with how to optimise your page food online orders and reservations, why not let us help! On the Peckish website, we have optimised each restaurant’s page to be as user-friendly and as easily-accessible as possible, providing the consumer with a speedy, enjoyable experience. We specifically cater for consumers who wish to customise their search preferences based on their dietary requirements and favourite dishes, making our website very convenient and customer-focused. Get in touch with us today at info@peckish.ie and see how your restaurant would look on our website!
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Your restaurant website design is an important part of your business. Now that you know what you should look for in your website design, it’s up to you to identify your needs and priorities. Does your website fit them? If the answer is no, keep these tips in mind as you start the website design process. With a good plan in place, it may be time for an update…

Peckish Ltd 2022