Content is a crucial part of your marketing strategy, as it offers numerous benefits. At the same time, it can be challenging to create as you might not know how to make it SEO-friendly. If you are struggling with this issue and would like to improve your content writing skills, keep reading!
1 - Research your Restaurant's Keywords
Your local search rankings will be determined by the quality of your content, and that's true no matter what type of restaurant you own. If your content isn't up to snuff, people won't find your restaurant when they are searching for the keywords that make up the majority of your business's traffic.
Your content is ultimately judged by how well it ranks for certain keywords. To determine those rankings, you need to know which keywords are most important to your restaurant and where they rank in Google.
Ask yourself this question: Which major keywords do I want my customers to use in their search?
For each keyword, ask yourself: What is the best piece of content I can create that ranks?
2 - Optimize your Local SEO
Consumers use their mobile devices to find restaurants, but they also read reviews and research menus before they visit. As a result, you need to optimize your local SEO to make sure you get found online by the right people.
The key to local SEO is accurate and up-to-date information. Make sure you keep your business information consistent across the web. This means having the same name, address, phone number, and website listed on all platforms.
In addition, you want optimized keywords on each page of your website (including your menu). For example, if someone searches for “best Mexican food in Cork” you want your restaurant to show up in the search results. To do this, be sure to include phrases like “best Mexican food in Cork” throughout your website content. Your keywords should also be included in any meta descriptions or titles used for your website design.
Finally, make sure you optimize for featured snippets so that Google recognizes which results are most relevant for a user's search query and displays them at the top of the search engine results page (SERP).
3 - Use Link Building
Link building is the practice of increasing the quality and quantity of links to your website. This is important because links indicate authority to search engines. The more high-quality websites that link to your site, the more authoritative your site appears to search engines like Google and Bing.
SEO-friendly content is needed for a variety of industries, but restaurants have an advantage. Links are the number one ranking factor in Google search results, which means restaurants can increase their local SEO by implementing link building strategies.
While there are many ways to build links and improve your restaurant's local SEO, you can use your menu as a starting point.
In the case of restaurants, link building should be used as part of a larger SEO strategy that focuses on local SEO. This means you must optimize not only your website but also any online listings you have, especially review sites such as Yelp or Tripadvisor.
4 - Make your Website User-Friendly
According to Google, “user experience is a key part of a successful SEO campaign.” Why? Because this is what Google wants you to do!
And since Google is the number one search engine in the world, we think it’s important to listen to them. “User experience” refers to how easily someone can find their way around your website, as well as how quickly they can find relevant information.
Creating a clear hierarchy so users can easily find what they're looking for.
Linking to relevant pages on your website (both from other pages and anchor text). This gives people more options and helps search engines understand your site better.
Using descriptive headings (h1, h2, etc.) so users can quickly scan and see if the page contains the information they need.
Writing clearly so there's no confusion about what the page is about or what the user should do next.
Make sure that your website design is up to date (responsive and mobile-friendly).
Users are looking for information. A lot of it. And they want it fast. If your website is too hard to use, they'll find another one that isn't!
5 - No Keyword Stuffing!
Search engines such as Google, Bing and Yahoo use bots to crawl websites and index the content so that it can be easily found when people search for a specific keyword or phrase. These bots follow links to other pages, then return to the previous page (or back to the original page) if they find new content there.
The difference between good content and bad content is more than just the words on the page. It's a matter of understanding how your audience searches for information, what they hope to find, and what they need to take away from each page in order to move closer to a buying decision.
Including keywords in your content is important, but if you're writing for search engines rather than humans, you won't get far. You can't stuff keywords into a webpage and expect great results from Google, the algorithm has changed to better understand the context of a search query, so it's increasingly important for web content writers to do the same!
6 - Use a Great Platform
At Peckish, we love seeing our partnered restaurants thrive and so we have made our website as SEO efficient as possible. To do this, we generate static pages on our site that is consistently reused until the data is changed, for example, if you make changes to your menu. Ideally, when the restaurant page is requested, the data is fetched from the database, then processed into a viewable state and then sent back. With Peckish, we keep the data as a cache, skipping the step of the data retrieval and processing on the server, so the person requesting the website doesn't need to wait and overall response time is sped up. Generation of sitemaps and robots.txt creates metadata about Peckish to search engines to show all search pages available, boosting the overall search results.
At Peckish, we have implemented JSON+LD for each restaurant and their menus, which will help crunching of data by search engines easier, thereby helping us to rank better in search results. And with the vast amount of allergen information, we have in Peckish and if you provide a gluten-free burger, we aim to ensure that anyone searching for a "gluten-free burger" lands on your restaurant page in Peckish. Below is an example of one of our partnered restaurants Brick Lane, which was chosen at random and so individual performances pages vary on different scores, but overall SEO optimization remains very strong!
Using these simple tips, you can keep in mind when writing your content for SEO and boosting traffic to your website, that you can ensure you are creating something that Google and other search engines will be able to leverage for higher rankings, and thus more visitors. Don’t forget that proper keyword research is a cornerstone of proper SEO content creation. If you do it right, your restaurant should start to see some great results in terms of traffic from organic search. Get in touch with us today at email@example.com and see the results for yourself!