Restaurant Food Photography is More Important Than You Think, Here’s Why!
Photography is an integral part of your restaurant marketing strategy. When it comes to providing a first-rate customer experience, visual cues play just as big a role as taste and smell. What’s more, food photography can improve conversions substantially, generating more leads and bringing in more foot traffic. Check out why we think getting your food photography right is a must, and how Peckish can help!
Professional Photos Increase Your Listings Visibility
You must have heard the phrase "A picture is worth a thousand words". In today's data-driven world, it can be said that "A picture is worth a thousand sales" as well. The value of a professional photograph is often overlooked by small restaurants and chains alike.
Research shows that professional photos are more likely to be clicked on and shared on social media. This means you’re getting more visibility for your listing, which will potentially lead to more customers.
The images you use can make or break your business – it can be the deciding factor in whether or not someone chooses your restaurant over the one down the street.
In order for your restaurant to stand out from the crowd, you should hire a professional photographer to take stunning photos of your food and drinks. It’s no wonder that your socials and website will get more clicks and shoot up in listings when:
65% of people are visual learners
90% of information transmitted to the brain is visual
40% of people respond better to visual information than plain text
When you’ve spent hours crafting the perfect dish, it deserves to be captured in all its glory with professionally shot food images. Good photos will make your dishes look irresistible and make people want to rush out and try them. That’s the power of professional photography — it sells!
Professional Photos Build Social Credibility
In a world where first impressions are made in less than 7 seconds, a person is more likely to come into your restaurant and order if they see a beautiful picture of food online.
With the advent of social media and smart phones, restaurant food photography has become an integral part of any successful business. When it comes to planning a special night out, people often turn to their smartphone for guidance on where to eat. In fact, 97% of consumers read online reviews for local businesses and 85% trust online reviews as much as personal recommendations when making buying decisions.
Think about it: Why should someone come to your business to eat when they don't know what the food looks or tastes like? Photos are the only way you can show them — and potential customers want to see high quality photos that make their mouths water.
If you want your customers to get excited about your food, you need to make sure that you are giving them what they want: delicious looking food photos that will inspire them to pay your business a visit!
Professional Photos Inspire Trust and Loyalty
Your restaurant's photography is important for many reasons. Perhaps the most obvious reason is that it tells potential customers what your food looks like. Before a customer decides to dine with you, he or she will comb through your menu and website looking for pictures of your dishes. If you don't have pictures of your food online, chances are they will pass you by in favor of another restaurant that does have photos.
Customers are 50% more likely to trust sites with professional images. Even if you have the best food in town, poor quality photos will put people off. A website with low quality images is not going to inspire trust and confidence in potential customers. You may lose potential clients to your competitors who have taken the time to invest in professional photography.
Professional photographers are great because not only do they have amazing equipment to give the best quality photos, but they’re also professionals for a reason - because they know exactly how to make food look great! Having someone in to take your photos means that your food is getting all the great angles, incredible lighting, and styled to perfection to showcase all the best parts of your dishes. What better way to get customers in the door than them being super excited to try the delicious dish they saw online!
Professional Photos Can Be Reused and Repurposed
A big benefit of hiring a professional photographer for your restaurant is the fact that their images will stand out more than anything you could do yourself, and that you’ll have a library of photos that will last you for a long time.
This wonderful new library of photos can be used again and again, from social media campaigns to website updates to content marketing pieces and more.
The investment of using a professional means that you can do your food the justice it deserves, for a one-off fee that will pay back dividends through increased sales. Photos should be updated as much as you'd like, for example it is worth updating them if you are introducing a new menu or new cocktail, but if you're running a new marketing campaign or competition, you will have plenty of delicious images on hand to wow your customers for months on end!
How Peckish Can Help!
At Peckish, we love food, and if we're not looking at pictures of it, we're eating it! We understand the importance of putting across the best view of your restaurant and getting customers in the door. We are strong believers that good food photography is the difference between an empty restaurant and bums on seats, so it is vital to us to convey our partnered restaurants in the best possible light. Why not get in touch with us today at firstname.lastname@example.org to join our platform and we can organise a shoot to hit the ground running!
Having professional food photography done is an investment in your restaurant's marketing. If your restaurant has been thinking about getting professional shots done, now is a better time than ever to act on those efforts. The benefits of using professionally done photos are numerous, and nothing is quite like the feeling of seeing your restaurant’s food looked at through fresh eyes by someone who really knows what they’re doing when it comes to photo styling. Make sure you have amazing photos of your food for each meal, and be sure to share them with the world!